106 Views |  Like

Sanlorenzo @ArtBasel

Sanlorenzo confirms its relationwith the world of artby partnering with Art Basel in Basel 2018, the leading art fair for modern and contemporary art.
On a consistent, transversal pathway which has brought it closer and closer to the world of art, during the year of its 60th anniversary Sanlorenzo has chosen the Art Basel show in Basel to tell the international audience about itself through the impressive installationset up at the Collectors Lounge, signed by Piero Lissoni, the company’s new art director, who pays tribute to Emilio Isgrò, one of the best-known contemporary Italian artists.

esempio techeH

An ethereal, suspended space whose perimeter is marked by Isgrò’s “erasures” reproduced on its walls. A sea made up of lines, signs, words through which the models of Sanlorenzo’s superyachts, displayed inside glass cases, seem to sail around the work “I viaggi della mente” (“The travels of the mind”) by Emilio Isgrò, which is exhibited at the centre of the installation.

Through the cases, visitors are invited to discover Sanlorenzo’s projects firsthand, from a unique point of view toward each detail, recalling the theme of transparency, the aesthetic, functional motif of Sanlorenzo’s yachts which have firstly introduced large, floor-to-ceiling windows, making it possible to enhance the sense of liveableness on board, creating a strong connection between interiors and exteriors.

Thus Piero Lissoni describes the natural connection between Sanlorenzo and art, honouring Emilio isgrò and creating a wunderkammer, with an iperminimalistic approach which is typical of Lissoni’s style, highlighting the company’s experience, artisanship and innovation, embodied by six different superyachtmodels, a type of boat that offers the shipowner the most authentic sense of adventure at sea, providing large, complex spaces on board combined with the latest technologies so to make exploring far, untouched destinations a completely independent experience.